Duke Cannon isn't built for casual weekend drives or strict itineraries. When adventure calls, he fires up his TRAIL RATED Jeep® 4x4 and goes where the wind takes him. From navigating treacherous ridgelines to ripping up the trails, he lives for the open road, or lack thereof.

Made with a bracing mountain pine scent, this limited-edition Big Ass Brick of Soap® reminds men everywhere to forget the map—sometimes the best road is the one less traveled.